Heritage is a popular subject for television programme makers, with widespread coverage on both the terrestrial TV channels (BBC1, BBC2, ITV, Channel 4, Five) and numerous digital channels. However, there is only limited information on who is watching these programmes. This report presents the findings of the first heritage television viewing figures study, undertaken by University of Bristol and TRP (Television Research Partnership) with BARB (Broadcasters’ Audience Research Board) data, for the Council for British Archaeology and English Heritage. It aimed to provide an England-wide analysis of television viewing figures for heritage television and trend data for 2005-2006.
CBA Research Bulletin 1